Home improvement landing page templates
2 quote-request template for solar and home improvement installers, built around the survey booking that every job in this category starts with.
2 templates
Home improvement is a considered, high-value decision made at home, usually by more than one person, over weeks. Nothing can be quoted honestly without seeing the property, so the page is not trying to close anything — it is trying to earn a survey or assessment booking, and everything on it exists to make that booking feel low-risk.
What makes it feel low-risk is local specificity: jobs completed nearby, the installers who will actually attend, accreditations and warranty terms, and a plain account of what happens between the first call and the finished work. Savings and payback framing helps when it is grounded, and hurts when it reads as a number invented for the ad.
Templates in this industry
Solterra Home Solar
Home improvement / SolarHome solar landing page — free on-site assessment and energy-savings consultation.
Northgate Windows & Doors
Home improvement / Windows & doorsWindow replacement page — free survey, then a written quote that does not move.
Go deeper on this industry
Solar and home improvement leads: qualifying before the survey, not after
A home improvement lead that cannot proceed costs you a wasted survey. This covers the four questions that qualify a homeowner, why savings figures backfire, and how to make a site visit feel low-risk.
Common questions
- Should the page quote a price or a saving?
- Neither as a firm number. Every job depends on the property, so the page should offer the assessment that produces the quote. A grounded illustrative range with its assumptions stated is defensible; a headline saving figure with nothing behind it is the fastest way to lose both trust and ad approval.
- What qualifies a home improvement lead?
- Ownership above all — a tenant cannot commission the work — followed by property type, site or roof condition, and timeline. Asking these on the form costs some submissions and saves your team the surveys that were never going to convert.
- Only one template in this industry — what else can I start from?
- Local services is the closest neighbour and shares the quote-request structure used by roofing, HVAC, and landscaping pages, all of which adapt easily to a home improvement offer. This industry is being expanded; any template can be re-pointed at a different trade by editing the copy and imagery.