B2B & wholesale landing page templates
5 inquiry and demo-request templates for OEM manufacturing, industrial equipment, custom packaging, freight forwarding, and SaaS.
5 templates
A B2B inquiry is worth many times a consumer lead, and the visitor knows it — they are evaluating whether you are a credible supplier before they will spend a reply. That makes capability the whole game: what you actually make or move, at what volumes, to what certifications, with what lead times, and who already relies on you. These templates front-load exactly those blocks instead of the brand story.
The other half of a B2B page is qualification. A generic contact form produces inquiries you can't price and can't rank, so these templates ask for the fields that make a request actionable — volume, specification, timeline, destination — and accept a slightly lower submission rate in exchange for inquiries your sales team can quote from. Nothing on the page transacts; the RFQ opens the conversation and pricing stays where it belongs, in your quote.
Selling across borders
B2B is cross-border by default: a sourcing, packaging, or freight enquiry usually starts in one country and ends in another. That is why destination belongs in the RFQ alongside specification and volume — it determines certification, documentation, duties, and lead time, and a quote without it is a guess. Time zones also make the channel decision for you: a form that captures everything at once beats a chat that needs three rounds spread over three days.
Templates in this industry
Meridian Sourcing
B2B / OEM manufacturingOEM enquiry page — buyers send specs and get an engineer-led quote.
Flowlane
B2B / SaaSSaaS demo booking page — visitors request a live 30-minute session.
Axelon Machinery
B2B / Industrial equipmentMachinery enquiry page — buyers get a configuration proposal and sample run.
Kraftline Packaging
B2B / Custom packagingPackaging quote page — brands send specs and get a mock-up plus printed sample.
Portway Freight
B2B / Freight forwardingFreight quote page — shippers get rates, transit times, and customs docs on WhatsApp.
Go deeper on this industry
B2B lead generation: designing an RFQ your sales team can quote from
A generic contact form produces enquiries you cannot price. This covers the five fields that make an RFQ actionable, why MOQ belongs on the page and price does not, and what makes a supplier look credible.
Common questions
- Should the page state MOQ and pricing?
- State the MOQ, not the price. Publishing a minimum order quantity filters out inquiries you would decline anyway and costs you nothing; publishing prices commits you before you know the specification, volume, and destination. Let the RFQ collect those and quote afterwards.
- How much should the inquiry form ask for?
- Enough that a salesperson can act without a follow-up round-trip — typically volume, specification or category, timeline, and destination. Every extra field costs some submissions, but in B2B a smaller number of quotable inquiries beats a larger pile of one-line messages.
- What makes a supplier page look credible?
- Specifics that are hard to fake: certifications with their actual numbers, factory or fleet photos, production capacity, years in operation, and named clients or markets served. Vague claims about quality and service read identically across every supplier a buyer is comparing you against.